Rural tourism is experiencing a growing boom. More and more people are seeking peaceful getaways in contact with nature, where they can enjoy charming villages, hiking trails, local cuisine and unique experiences that connect them with the region.
Both Alicante and Valencia offer endless options for those who want to disconnect from the city and enjoy a different kind of holiday, surrounded by Mediterranean landscapes. From El Serralet, we are going to tell you why you should choose rural tourism and share some plans and places that we know of between Alicante and Valencia.
Why choose rural tourism in Alicante and Valencia?
1. Mediterranean nature
Mountains, valleys, natural parks and rural paths combine with the proximity of the sea. You can enjoy gentle or more demanding routes in a mild climate, even in winter.
2. Charming villages
From Marina Alta to Vall d’Albaida, Valencian villages preserve traditional architecture, historic squares and a leisurely pace of life that invites you to walk around and discover their hidden corners.
3. Authentic activities
Hiking, cycling routes, bird watching, visits to orchards or farms… and unique experiences such as apitourism, where you can learn about the life of bees and the production of natural honey.

Featured rural tourism plans
Rutas de senderismo
- Natural parks and reserves: Montgó, Aitana, Serra Calderona, Albufera
- Family-friendly circular routes through valleys and mountains
- Mountain roads with panoramic views of the Mediterranean
Villages and traditions
- Enjoy villages such as Guadalest, Altea, Bocairent, Requena and Denia.
- Local markets, crafts and traditional cuisine
- Cultural experiences that connect with rural life
Gastronomy
Valencian cuisine is particularly enjoyable in rural settings: mountain dishes, garden produce, artisan sausages and natural honey are some of the highlights.
Apiturism: a unique experience within rural tourism
Among the most original rural activities is apitourism, which combines nature, education and gastronomy.
At El Serralet, you can:
- Learn about how bees live and their importance in nature.
- Visit an apiary accompanied by a beekeeper
- Taste freshly extracted honey
- Connecting with nature in a safe and educational way
Apitherapy is ideal for families, groups or individuals seeking different experiences during a rural getaway.

Recommended outdoor activities in the area
In addition to apitourism, you can combine your trip with:
- Senderismo y paseos por parques naturales y sierras
- Visits to charming villages in Alicante and Valencia
- Observation of local fauna and flora
- Cycling along country lanes
- Picnics or outdoor meals enjoying the Mediterranean climate
These activities allow you to experience rural tourism in a complete and authentic way.
Finally, rural tourism is special.
Rural tourism in Alicante and Valencia combines nature, culture, gastronomy and unique experiences.
If you are looking for a different kind of getaway, to disconnect and discover rural life, you will find in these provinces a perfect combination of landscapes, activities and villages that will make your trip memorable.
And to add a special touch, El Serralet offers the experience of apitourism, a different way to enjoy the rural environment and learn about the life of bees first-hand.


